The 5 biggest myths about stock imagery in design

The words ‘stock imagery’ bring to mind cliches such as 'Woman on telephone in call centre,' 'People shaking hands' and 'Man with furrowed brow in front of laptop.' But is that all that stock libraries have to offer?

It’s certainly the case that there are some poor stock images out there, not to mention poor uses of otherwise good quality photography. But that doesn’t mean that you should discount the very real strides stock libraries have made in recent years in creating high-quality imagery that can help bring your designs to life.

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Tom May
Freelance journalist and editor

Tom May is an award-winning journalist and author specialising in design, photography and technology. His latest book, The 50th Greatest Designers, was released in June 2025. He's also author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.