7 ways creatives are using AI in their art and design workflows

AI in art and design - CG image of a male British baker surrounded by flour
Krow Group generated this image in Midjourney as a photography style reference for a press campaign (Image credit: Krow Group)

Have you been wondering how to use AI in art and design? It isn't only the direct creation of art that AI can be used for – many creatives are harnessing AI to help their creative workflow in myriad ways. In this article, we talk to some pro artists and designers who are doing just that, and get some pointers on where the possibilities and limitations lie. 

Maybe, though, you hate the idea of AI and just want it to all go away. Well, we have to be honest, that's not going to happen. AI is here, and it's here to stay.

To take a few examples... ChatGPT crossed one billion users in March. A hit song, now pulled from streaming services, used AI to fake vocals from Drake and The Weeknd. Youngsters everywhere are playing with Snapchat's new AI tool. Google, Microsoft and others are racing to incorporate AI into their search engines and other software. Even Adobe's getting in on the act, launching its own 'ethical' AI art platform Firefly, which cleverly integrates with Google. (For more on AI art, see our explainer covering 'what is AI art?' and how it is made.)

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.