The new Snapchat My AI tool is seriously creeping users out – here's why

Snapchat
(Image credit: Snapchat/Future)

If last year was all about NFTs, this is definitely the year of AI. From terrifyingly impressive text-to-image generators to ChatGPT, AI is everywhere right now – including, as of this week, right at the top of your Snapchat app.

Yep, users are discovered that the app's new 'My AI' feature is being displayed rather prominently in the UI. The tool, which essentially acts like a ChatGPT bot, sits right at the top of the app, and it's fair to say not everyone is loving it. (Still, at least it isn't quite as horrifying as that AI-generated video of Will Smith eating spaghetti.) 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Design Editor

Daniel John is Design Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.