It's fair to say that Barcelona went a little bit mental in the poster department. The poster project for the 1992 Games involved 58 different posters, prduced by numerous artists, and grouped in four collections: the official Olympic posters, the painters' posters, the designers' posters and the photographic sports posters. All-in-all 2,940,000 posters were produced, with the sponsorship of Telefónica. We've just focused on one poster, designed by Josep M. Trias, which is really a representation of his logo design for the event. But what a logo! The simple strokes, in the colours of Spain, represented a character in action, and went on to define how Spain branded itself for the next decade.
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- Want some more inspiration? Have a look at 40 stunning examples of the art of print advertising...