How the Brand Impact Awards trophies were made

The biggest names in branding were gathered earlier this year as the Brand Impact Awards 2016 winners were revealed. Now in its third year, the annual event hosted by Computer Arts celebrates the very best of the world's branding, with each winner receiving the coveted Brand Impact Awards trophy. But even the award itself is a wonderful piece of design.

Created by design agency Hacksaw in partnership with Yorkshire based laser specialists Cutting Technologies, the trophies were the brainchild of Hacksaw director Kyle Wilkinson. Different versions were made, including one for the winners, best in show and highly commended entries. These were coloured brass, copper and stainless steel respectively.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.