On the web there's a whole lot of information coming at us: articles, editorials, tweets, photos, forms, videos, podcasts ... the list goes on. Designer Milton Glaser once said, "The purpose of art is to inform and delight." I’m not saying art is the same as design, but this thought sums up all we try to achieve with design. We base design decisions on content, yet on its own content isn't always the best way to serve information. Delight holds readers' interest and can add to their total visit experience – let’s look at a few examples.
Even the slightest bit of animation can add delight to a design. An element on the page can fade in slowly, feeling sombre and elegant, or a quirkly elastic animation can look playful and friendly. CSS3 animation is key in making this happen. A good approach is to pair the transition and transform properties with some well-made SVGs – the options are endless.
Storytelling is a valuable tool in design that can go beyond the text. Experiment with how photography, colour, and grid can play into a visualised story; give users context as to why they should spend time on the site. Something as simple as introducing a pop of colour or a creating a grid system with content that flows from left to right as they scroll can be delightful.
Whatever the site's goal, connect all the pieces of the experience together to bring delight. If there are GIFs that go along with the copy, or a consistent animation style for hovered elements, weave it through as much of the site as possible.
Here are three great examples:
Waaark has quirky mouseover animations along with subtle animations of a floating ship on its homepage.
02. Field Notes
Field Notes shares designer Aaron Draplin’s collection of vintage notebooks – the driving inspiration for the Field Notes notebooks.
03. We Are Nation
We Are Nation shares its story with clever GIFs to support the narrative.