New logo for World Trade Center revealed

The new logo combines a number of symbolic functions

The new logo combines a number of symbolic functions

Rarely has a piece of graphic design been associated with as much political and emotional significance as this one. Landor Associates, the veteran agency behind everything from the famous FedEx wordmark to the most recent DC Comics identity was last year tasked with creating a new logo for New York's World Trade Center, which is still under reconstruction. And here's what they've come up with.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.