The Agile Waterfall

Recently our team has been experimenting with a hybrid approach between Agile software development and the waterfall model. Many project management nerds are referring to this as “WetAgile”, an appropriate but kind of gross-sounding term. Before I explain further, a little background information:

We call our standard waterfall the 4D Approach: Define, Design, Develop, and Deploy. It’s pretty standard in the world of web and interactive, with each phase having a solid finish line before the next phase begins. It’s great for setting milestones with a client and managing expectations, but can often make for some difficult scheduling and internal struggles.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.