Big Mouth: In a hole? Stop Digg-ing

There’s an old saying about websites: if you can’t work out what product the site is selling, then the product is probably you. It’s something website users often forget, which perhaps explains how people can get so angry when you slightly change a logo or layout. “This site, for which I pay nothing, has changed very slightly! I’m angry and demand compensation!”

It can be a pain dealing with such complaints, but it turns out that the alternative is even worse. If you make it too obvious that the punters are your product, that they’re the computerised cows in your online abattoir, they tend to stop mooing and start moving. If enough of them escape, they can bring your entire business crashing down.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.