Cameron Moll

.net: Why the heck is the mobile web so important? Aren’t we limited by things like screen size too much?
Cameron Moll: That’s a common mistake web developers make when assessing the mobile web experience: we assume the mobile experience is merely an extension of the desktop experience, when it really needs to be treated as its own environment. The truth of the matter is that the mobile web experience can be every bit as good an experience, but in its own right. With mobile devices, contextual relevance is everything. I might be accessing web content while holding a drink in one hand. And I might be seeking only simple data such as directions.

As for the importance of the mobile web, look at it this way: more people worldwide have access to a mobile phone than a PC, and that means only one thing – more people to access the web content you’ve worked so hard to create. That’s what excites me.

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