Companies get social using the 'big four'

Companies are increasingly getting involved in social networking, according to the State of Social report

According to a new report by Econsultancy, The State of Social Report 2011, most companies – 64 per cent – claim they're now beyond the experimental phase in social media. The research, done in partnership with LBi and bigmouthmedia, based on an online survey of more than 1,000 businesses, also found that companies are focussing on a so-called 'big four': Twitter (87 per cent of those surveyed) Facebook (82 per cent), YouTube (69 per cent) and LinkedIn (57 per cent).

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