Dot Brand web extensions rush imminent

Afilias, the domain name registry operations company behind .info, .mobi, and 14 other Top Level Domains (TLDs), is advising leading brands about the short time remaining before a new TLD application window opens. On 12 January 2012, a 92-day application window will open where businesses will be able to acquire and manage so-called 'dot Brand' web extensions, such as news.pepsi, which could be used instead of

A press release says that seven years has passed since the last application round, when just seven TLDs were approved, but the Internet Corporation for Assigned Names and Numbers (ICANN) plans to allocate far more new extensions this time, many of which will be dot Brands. It also estimates it could be up to a decade until another application window opens. "Businesses need to get moving now if they are going to take advantage of this opportunity," said Roland LaPlante, CMO of Afilias.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.