How to create a machine-based persona

A few weeks ago I came across a visionary piece of writing entitled: "Darwin among the Machines" by Samuel Butler. One paragraph struck me the most: "What sort of creature man’s next successor in the supremacy of the earth is likely to be. We have often heard this debated; but it appears to us that we are ourselves creating our own successors: the machine. We are daily adding to the beauty and delicacy of their physical organisation; we are daily giving them greater power and supplying by all sorts of ingenious contrivances that self-regulating, self-acting power which will be to them what intellect has been to the human race". Now what is particularly astonishing about this article is the date it was published: 13th June 1863. To put in context this is 17 years before Edison’s light bulb invention.

Fast forwarding to 2011 this couldn't be closer to the truth. Indeed ‘we are daily adding to the beauty’ of machines and indeed ‘we are giving them greater power’, greater power to act on our behalf. One way we do this is by empowering them to access, retrieve, consume and aggregate content from the web.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.