John Gruber

John Gruber, the influential author of Daring Fireball, gave a talk at web design conference dConstruct in September. Speaking for the first time in the UK, he explained why some projects are doomed to mediocrity, even though they are made by a team of good, talented people. He called it ‘The Auteur Theory of Design’.

“Halfway through the talk I posit a thesis,” Gruber says. “It’s that the quality of any collaborative creative endeavour tends to approach the level of taste of whoever is in control of the project. It works in both directions. If the person who makes the final decisions has poor taste, even if you throw talented people at the project, in the long run the result is not going to approach that level of talent. So ideally you want to put someone in control who has great taste.”

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