Martin Stiksel

It’s the biggest rags-to-riches story of an internet start-up ever to come out of the UK. Having launched just after the dotcom bubble burst, was faced with a long and rocky road, but last May, the London-based company finally hit gold when US entertainment giant CBS snapped them up for £140million ($280m). Nobody had ever paid morefor a European Web 2.0 service. had been courted by several companies for some time. So, the sale itself didn’t come as a surprise, but the fact that went to CBS was unexpected. Many industry insiders had touted Viacom as the buyer, with a rumoured $450m in the game. Martin Stiksel,’s co-founder and chief communications officer, says the deal with theUS media giant made perfect sense. “CBS, as anold media company, realised that it had to understand its audience more,” he says. “It had to get in touch with its audience and it had to see what people actually want to watch and listen to. There was no better place than, because weknow everything about our listeners’ favourite music. We were the ideal partner.”

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.