Optimise your website for Facebook

In this tutorial, we’re going to see how we can leverage the Facebook’s Open Graph to make our site more Facebook friendly. Doing this has many advantages but mainly it allows your external web page to be equivalent to a Facebook page. Therefore, when a user “Likes” your page, a connection is made between your page and the user. Your page will then appear in the “Likes and Interests” section of the users’ profile, and you also have the ability to publish updates to the user. You also get to define the copy and thumbnail that’s displayed en masse.

So how do we achieve this? It’s surprisingly simple. By providing a structured set of data (using the Open Graph Protocol), you can define how your site is represented in Facebook.

Showing the correlation between Open Graph and Facebook

Showing the correlation between Open Graph and Facebook

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.