Protect a brand from prefix pretenders

It could be argued that the most valuable asset of any business is its brand. Marketing departments lose sleep creating meticulously crafted ad campaigns, pushing for prudently timed press coverage and pushing products into just the right hands at just the right (or occasionally wrong) moment in order to infiltrate the consciousness of onlookers. A brand engenders real and palpable feelings in people about something (or someone) and ultimately, in the case of a business, the power of a brand can dictate whether they choose to spend hard earned money on their product or service.

Building a strong and positive brand can take time, large amounts of creative savvy and bucket-loads of money. So it’s a galling prospect if the spoils of all of that hard work and investment are not only siphoned by a third party but the very brand itself degraded in the process.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.