Six ways to get people to pay for your content

This article first appeared in issue 230 of .net magazine – the world's best-selling magazine for web designers and developers.

The ‘content should be free’ mantra has represented a major barrier to the digital content industry. However, with ubiquitous connectivity fast approaching, the range of enabled devices proliferating and mainstream consumers now accustomed to sourcing entertainment via the web, we believe the market is on the brink of major change.

As runaway success stories such as iTunes and Netflix demonstrate, consumers of all ages are ready, willing and already buying digital content in large numbers. The key difference that makes people happy to pay for content at these standout sites is that they understand how to encourage people to reach for their wallets.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.