Why you should ensure that your site has rhythm

There has been a lot of talk in the industry recently about the technical aspects of a 'fast' website. This is well-founded: page loading speed is incredibly important. But I'd argue that a page design that has good visual rhythm is equally important, especially if your page is long with lots of copy and graphics.

The page design for the new Apple iPhone 5C has great rhythm. As you load the page, you find that even the rate of scrolling is timed so you can take in each section

The page design for the new Apple iPhone 5C has great rhythm. As you load the page, you find that even the rate of scrolling is timed so you can take in each section

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.