Your website needs to tell a story - here's why

I was recently invited to be a mentor for a group working with different startups. My assignment was to listen to their business ideas and visually and technically review their design work. There were many ideas presented and I saw varied approaches to presentation and calls to action at play in the website designs.

Something that stuck out was how often the central idea of the business or core product being offered got lost while these projects were being executed. Most questions I asked exposed a lack of focus on telling the story of 'what this is here for'. Often we get caught up in the millions of decisions made along the path of creating something, and lose sight of how to tell people what we're doing.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.