AR.js is bringing augmented reality to the web

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So what is AR.js? AR.js was developed by Jerome Etienne with the idea of making AR available to everybody. It improved performance and made augmented reality run faster on mobile. Thanks to its optimisation, AR went from running at 4fps on high-end phones to 60fps on three-year-old phones.

The library was first built on projects like three.js, ARToolKit 5, emscripten and Chromium. It was, and still is, a pure web solution, based on standards. So it works on any phone with WebGL and WebRTC. And, as an added bonus it is open-source and completely free.  

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Alexandra is an AR/VR evangelist currently working with Lightform, a startup founded by ex-Microsoft/Disney researchers.