Bentley reveals the making of the world's weirdest whisky bottle

Bentley Macallan Horizon whisky
(Image credit: Macallan / Bentley)

Fasten your seat belt; Bentley (yes, the luxury carmaker) and Macallan have launched a whisky that looks like some kind of science fiction vehicle that you'll wish you could get behind the wheel off. The Macallan Horizon has even outdone the lightning bolt Tesla tequila for edgy looks.

The design features a striking 180-degree twist. But more radical than that, it represents a conceptual shift in storage of whisky bottles. With no base for it to be able to stand upright, the bottle is designed to lay on its side. Why? Because cars move horizontally, duh!

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.