Fasten your seat belt; Bentley (yes, the luxury carmaker) and Macallan have launched a whisky that looks like some kind of science fiction vehicle that you'll wish you could get behind the wheel off. The Macallan Horizon has even outdone the lightning bolt Tesla tequila for edgy looks.
The design features a striking 180-degree twist. But more radical than that, it represents a conceptual shift in storage of whisky bottles. With no base for it to be able to stand upright, the bottle is designed to lay on its side. Why? Because cars move horizontally, duh!
Bentley says the bottle was "designed by a collective of specialist suppliers, using highly-skilled artisanal and precision engineering techniques". The "unique vessel defies the traditional vertical aesthetic of a whisky bottle to reflect the horizontal trajectory of the automotive world. Created in the pursuit of uncompromised excellence, this collaboration signifies a new dawn of product innovation."
That's quite a claim. Bentley also notes that the bottle comprises "seven exquisite materials", one of them being the whisky contained therein.
Whisky lovers will be pleased to note that the Macallan Horizon does contain some (Image credit: Macallan / Bentley)
A carmaker branching out into alcoholic drinks may seem like a strangely ill-conceived fit, but this is not the first example. As well as the Tesla tequila, the scotch distillery Bowmore has a partnership with Aston Martin.
Macallan doesn't say anything about notes of engine oil in its tasting guide. Instead, it mentions cinder toffee, crystalised ginger and charred pineapple.
The future is... horizontal? (Image credit: Macallan / Bentley)
The whisky was due for release last year but got held up. There are only 700 bottles, and they cost $50,000 each, which is the premium you pay for a whisky that doesn't feature dodgy AI art.
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Thank you for reading 5 articles this month* Join now for unlimited access
Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.
