Ingenious campaign turns breasts into typography

Examples of letters from the Breast Cancer Alphabet typography campaign
(Image credit: TBWA\Neboko / Breast Care Foundation)

We love innovative typography at Creative Bloq (see our guide to typography design), and this new campaign has taken a particularly novel approach to creating an alphabet. But it's one with an important message. 

The Breast Cancer Alphabet comprises illustrations in the form of every letter from A to Z, and all of them represent potential symptoms of breast cancer. The letters, which have also been animated for digital use, aim to show that there is more to breast cancer awareness than checking for lumps alone)

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.