Burger King did not think through its ‘Pride Whopper’ ad

Burger King 'Pride Whoppers' with two top buns and two bottom buns, on multi-coloured background
(Image credit: Burger King Austria)

We’re all used to brands getting a little extra with their Pride campaigns. The line between showing support for the LGBTQIA+ community and showing off for attention does tend to get a little blurry, and this effort from Burger King’s Austrian arm is… okay, I don’t actually know what this is.

In a post on Instagram, the brand unveiled the ‘Pride Whopper’ it’ll be selling until June 20th. It’s the same as a normal burger, except with ‘two equal buns’, meaning you can get it either with two top halves of a burger bun, or two bottom halves. 

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Jon Stapley

Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.