Cadbury replaces beloved Freddo mascot (for a very good reason)

freddo packaging new
(Image credit: Cadbury's)

Anyone Down Under looking to get their Freddo fix may be in for a surprise the next time they go shopping for their favourite chocolate treat. The Cadbury bar adorned with the famous smiling frog is getting a temporary rebrand in Australia, as a new campaign aims to highlight the country's endangered frog species.

New packaging for Freddo sees the titular mascot replaced by endangered frogs such as the Hochstetter's Frog and the spotted Tree Frog. The cartoon look is gone, too, with photos of the frogs appearing on the wrapper to catch the consumer's eye through an unusual rebranding. For the next time you want to design your own eye-catching packaging, just remember we have a rundown of the most standout packaging designs to entertain and inspire you.

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Giacomo Lee

Giacomo is a writer and talking head who has covered creativity and creative tools for Wallpaper*, Digital Arts, Creative Boom, VICE, Little White Lies, the BBC and more. Giacomo has also hosted for Adobe and D&AD, and judged the annual New Blood Awards. He was deputy editor of Creative Bloq for a short time in 2021.