The Calvin Klein logo as you've never seen it before

Brands can often be pretty precious about their logos, enforcing strict rules about how they can be used and displayed, so it’s nice to see a big brand willing to do something different. Calvin Klein recently let its iconic ‘CK’ monogram logo completely out of its own hands, passing it to four artists for reinterpretation – with intriguing results.

As the CK logo is well-known for its simplicity, the artists had a great deal of latitude for ways to reimagine it, and they each injected a good deal of personality into their take on the classic design (side note: if this gets you in the mood to do some logo creation of your own, check out our guide to the best graphic design software).

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Jon Stapley

Jon is a freelance writer and journalist who covers photography, art, technology, and the intersection of all three. When he's not scouting out news on the latest gadgets, he likes to play around with film cameras that were manufactured before he was born. To that end, he never goes anywhere without his Olympus XA2, loaded with a fresh roll of Kodak (Gold 200 is the best, since you asked). Jon is a regular contributor to Creative Bloq, and has also written for in Digital Camera World, Black + White Photography Magazine, Photomonitor, Outdoor Photography, Shortlist and probably a few others he's forgetting.