Columbia Pictures' 100th anniversary logo is an instant classic

Columbia Pictures centenary logo
(Image credit: Sony)

Sony has unveiled the logo for Columbia Pictures' 100th anniversary in a delightful and classic animated short, which showcases the logo's evolution. The legendary "Lady with the Torch" carries a design legacy that has stood the test of time, becoming the figurehead of the film studio's identity as it looks to the future of film. 

The Columbia Pictures logo had humble beginnings, famously created after some unusual lunch break improvisation. Since its conception, it has undergone a series of iterations, but after 100 years the classic logo has steadfastly remained a bold and defiant symbol of acclaimed filmmaking. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.