Can you identify each US state's biggest brand from these redesigned logos?

A truly great logo can be recognised without us needing to see the name of the brand – something the likes of Coca-Cola and McDonald's have played with in their ad campaigns. Now an intriguing project from a Seattle-based designer offers a great test of just how recognisable these and other corporate logos are by replacing each brand's name with that of the state where it has its US headquarters.

Keith Fleck's Corporate States of America project seamlessly places the name of each of the 50 US states plus Washington DC into the logo of each state's most recognisable brand. It makes for an intriguing map of corporate America – and offers a lot of fun when it comes to trying to identify each brand. Some can be recognised immediately, while others are a lot harder to place. Take a look below to see how many you can identify, and see our guide to logo design for 15 golden rules to bear in mind when designing your own.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.