This DJ's logo makes ingenious use of negative space

We love a nice use of negative space here at Creative Bloq, and the technique has been used for such timeless logo design secrets as the hidden symbol in the FedEx logo. These days even DJs have logos, and DJ Étienne de Crécy's is plugged into the design trend.

The French electronic music DJ and producer, also known as Superdiscount, EDC, Minos Pour Main Basse, uses a sharp minimalist emblem that manages to include both his initials and a nod to the style of music he makes.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.