Wait, people are only just discovering the FedEx logo design secret?

FedEX logo
(Image credit: FedEx)

There are countless logos out there featuring hidden messages and design Easter eggs, from the Amazon 'smile' pointing from 'A to Z' to the London Symphony Orchestra's 'LSO' resembling a conductor. But one incredibly simple design 'secret' is arguably the most famous of them all.

It's a common joke among graphic designers to act surprised on 'learning' that the FedEx logo contains a hidden arrow inside the negative space between the 'E' and 'X'. But it seems plenty of social media users are still only just discovering the genius of our number 1 best logo of all time. Indeed, Twitter users still break the 'news' to their followers pretty much every day.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.