This mind-boggling optical illusion proves we can't always believe our eyes

It's been a few days since we saw a good optical illusion, so we were due another dose of bewilderment. And sure enough, here's one that leaves us unable to believe our eyes – or the eyes in the illusion itself.

The optical illusion shows a series coloured eyeballs arranged in five columns. Each of the three eyeballs in each column appears to be a different colour. But alas, we're told that's not the case. Confused? So are we. It seems like this is another mind-bender for our list of the top optical illusions of all time.

An optical illusion that shows multiple eyes that appear to be different colours on striped background

The three eyes in each column might look different colours, but they're not (Image credit: Lenstore)

The optical illusion shows a series of eyes organised into five columns, each with three rows that have foregrounds comprising coloured stripes. And despite appearances, we're told that the three eyes in each column are identical copies: all the same colour. It's only the colour of the lines that makes them look different. In the image below, we can see the original eye used in each column without the intervention of the stripes, and there are clearly five different colours.

An optical illusion that shows multiple eyes that appear to be different colours on striped background

Each row in the optical illusion uses identical copies of the eyeballs at the top of each column (Image credit: Lenstore)

So what's going on? Well this optical illusion, designed by contact lens supplier Lenstore, is a version of what's known as the Munker-White optical illusion, which is based on a phenomenon called the Bezold effect. The German professor of meteorology Wilhelm von Bezold (1837-1907) noticed that our perception of colour can be skewed by adjacent colours. 

If you look closely at the illusion, you'll see that the each of the three rows has different colour lines running across it. These have the effect of tinting the colour of the circles. Blue, green and red stripes tint the eyes in different ways, resulting in the apparent colour changes. 

Scientists aren't quite sure what exactly happens in the brain – or where it happens – to cause this effect. Some think the illusion occurs in the initial stage of visual processing, when light first hits the retina, but others think the Bezold effect occurs later on when the brain processes the data it receives. Either way, it's another mind-bending illusion that opens questions about how we perceive colour (see more in our pick of the best optical illusions of this year).

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.