When it comes to creating an effective logo design, most brands want something instantly recognisable yet completely unique. No mean feat. A pair of creative eyes can always find a fresh spin on a design classic, though, and that's just what award-winning Japanese designer Taku Oomura has done with these logo-cum-objects.
Oomura, who is an architecture graduate and founder of oodesign, designs innovative objects for a living. And in his downtime it looks like he can't suppress the creative urge – if his Trial and Error project is anything to go by.
In the project, Oomura takes iconic logos and finds a new use for them with the help of a 3D printer. So, the Honda 'H' becomes a bottle opener that utilises the logo's unique shape, while the McDonald's logo doubles up as a paper-fastener and picture holder. It's a series of clever creative spins on familiar designs, and we're sure that it'll spark your imagination and make you look at logos differently.
Get a glimpse of Trial and Error by scrolling left to right in the gallery below with the arrows.
Image 1 of 6
Don't drink and drive...
This Adidas pen holder is for the athlete who has everything
Perfect for hanging up model t shirts
A Yahoo-themed holder for all your jewellery and bulldog clip needs
We can practically hear the Playstation start-up sound...
We're loving these McDonald's picture holders
If that whet your appetite, here's the full list of all 47 creations, where you'll see Coca Cola-inspired rings and Louis Vuitton business card holders.
[Via BoredPanda]
Related articles:
Get the Creative Bloq Newsletter
Daily design news, reviews, how-tos and more, as picked by the editors.
Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.
