Famous logos become practical everyday objects

Book ends that look like the Playstation logo

When it comes to creating an effective logo design, most brands want something instantly recognisable yet completely unique. No mean feat. A pair of creative eyes can always find a fresh spin on a design classic, though, and that's just what award-winning Japanese designer Taku Oomura has done with these logo-cum-objects.

Oomura, who is an architecture graduate and founder of oodesign, designs innovative objects for a living. And in his downtime it looks like he can't suppress the creative urge – if his Trial and Error project is anything to go by.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.