When it comes to creating an effective logo design (opens in new tab), most brands want something instantly recognisable yet completely unique. No mean feat. A pair of creative eyes can always find a fresh spin on a design classic, though, and that's just what award-winning Japanese designer Taku Oomura (opens in new tab) has done with these logo-cum-objects.
Oomura, who is an architecture graduate and founder of oodesign, designs innovative objects for a living. And in his downtime it looks like he can't suppress the creative urge – if his Trial and Error project is anything to go by.
In the project, Oomura takes iconic logos and finds a new use for them with the help of a 3D printer. So, the Honda 'H' becomes a bottle opener that utilises the logo's unique shape, while the McDonald's logo doubles up as a paper-fastener and picture holder. It's a series of clever creative spins on familiar designs, and we're sure that it'll spark your imagination and make you look at logos differently.
Get a glimpse of Trial and Error by scrolling left to right in the gallery below with the arrows.