Are these reimagined logos better than the real deal?

Starbucks logo alternative
(Image credit: Dribbble)

For many graphic designers, getting the chance to create a brand identity for a big company would be a dream come true. And while these gigs can be tough to land in real life, 10 designers have done away with convention and decided to reimagine some famous logos just for the fun of it.

The results are a mixed bunch. Some are simple and effective, and deploy a lot of the pointers we highlighted in our logo design guide. In fact they're so good we could easily imagine them rolling out for real. Others, however, leave a lot to be desired, and underline just how difficult creating an effective logo can be.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.