Fun new font captures the playfulness of cats

Cat font
(Image credit: Smalls)

If the number of videos and amusing pictures on the internet are anything to go by, it looks like people love cats. But until the launch of a recent campaign for cat food brand Smalls, this fondness for felines hadn't been immortalised in font form.

All that's changed though thanks to the launch of a new font created by Smalls' lead designer, Miles Barretto, in partnership with Good Type Foundry. By studying the movement and behaviour of cats, Baretto modified the upper case font Adieu to capture their distinctive essence.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.