There's a weird new Godzilla logo, and fans are confused

These days a movie's early logo reveal feels almost as important as the subsequent trailer. It serves to raise excitement about an upcoming release while still maintaining some mystery around what the film will actually look like. Sometimes, the result can be rather... enigmatic. But then maybe that's the point.

In the case of the new Godzilla logo, you would think the teaser was a Rorschach test judging by the interpretations of some fans and the variety of things that people are seeing in the scratchy design – from the Firefox logo to a beer brand and even a breast. We don't think this will make our pick of the best logos of all time, but it's certainly got people talking.

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing visual content and collaterals for the hospitality sector. He also dances Argentine tango.