People think they've discovered a radical secret in the Vans logo

We love discovering logo secrets here at Creative Bloq, whether it's hidden shapes in negative space or clever typography that tells a story about the brand. But sometimes the internet comes across a completely unintended logo secret that then becomes impossible to un-see. And that's what's happening now with the Vans logo.

The shoe company's logo is getting a lot of attention on social media as people continue to discover that it resembles something. You might want to reach for a calculator if you're not yet sure what. And if you're looking for ideas of how to develop your own logo ideas, see our guide to how to design a logo.


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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.