Google launches Instagram-like Stories

Trio of phone screens displaying AMP Stories content

Google has given mobile websites a new way to share content with the launch of AMP Stories. Described by the search engine as a "visually rich [form] of storytelling" the tool treads a similar path to Instagram Stories.

For those not familiar with AMP (which stands for Accelerated Mobile Page), it's an open-source project that loads content on mobile websites extremely quickly. The system was developed around two years ago in response to Google noticing that users were spending more of their time in apps rather than on conventional websites.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.