IKEA shows a lighter side of Halloween in delightfully creepy campaign

IKEA ad for "mosters not included" campaign
(Image credit: IKEA)

In celebration of the spooky season, IKEA has launched a new Halloween campaign based on the common childhood fear of monsters lurking in the dark. The "Monsters Not Included" campaign comprises a series of playful videos that spotlight the safety of IKEA's iconic furnishings, which the brand ensures are completely free from frightful spare parts.

Playing on the power of an overactive imagination, the short ads create a sense of fear with common horror movie tropes, only to end the nightmare with the flick of a switch – illuminating IKEA as the safe choice for a spook-free slumber. (If you're after more creative campaigns, check out the best print adverts for some inspiration). 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.