The new Jell-O logo may be 2023's most desperately needed rebrand

The new Jell-O logo
(Image credit: The Kraft Heinz Company)

Jelly-O is a brand that feels like it's been around forever but that desperately needed CPR if it were to continue much longer. It's been with us pretty much since the dawn of the modern age (well, at least since 1897 in name, and its product dates back even to 1845), but it's fast been losing its place as the USA's most famous dessert.

Its first rebrand in a decade could be its one chance to recapture some of that shine. The new Jell-O logo is clean and chunky, and the 'O' is enormous. It feels like it's taken lessons from all those soft drink rebrands we've been seeing.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.