The new Kia logo commits the ultimate design crime

Kia logo
(Image credit: Kia)

Every designer knows the importance of brand recognition – and car logos are among the most recognisable in the world. But Google search data has revealed that one particular car manufacturer's recent rebrand perhaps isn't going down as well as it might have hoped.

Kia revealed its new logo to much fanfare last year (more on that later), doing away with its somewhat childish 3D text in favour of a flat, sawtooth design. But nearly two years later, it seems legibility is an issue – and we have the hard data to prove it. Fancy designing your own logo? Check out our iPad Black Friday deals live blog and get creating.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.