Burger King is baiting McDonald's AGAIN

Screenshot from Burger King's 'Whopper Island ad' with Ronald McDonald superimposed on top of it
(Image credit: Burger King Brazil/McDonald's/Future)

The Burger Wars are hotting up – or, you might say, erupting. Burger King is known to poke fun at McDonald's regularly through its advertising, and this latest jibe is positively volcanic.

Did you know there's a volcanic island between Madagascar and Antarctica called the McDonald Island? Us neither, until Burger King Brazil drew our attention to them with its latest tongue-in-cheek campaign. As you might imagine, the brand is unhappy with the McDonald's name. It's suggested rename? Whopper Island, of course. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.