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The internet is still going wild for this adorable milk packaging design

Great designs come and go, but the best often have a habit of resurfacing every now and again. And if you're a follower of Reddit's DesignPorn page, you've no doubt seen some adorable (and downright ingenious) packaging design for a Russian milk brand.

Featuring a blue cat (we're not sure why), the design stands out brilliantly on the shelves. And depending on how the cartons are stacked, it offers several delightfully playful images. And it appears online pretty much every other week. (Looking for inspiration? Check out our guide to the best print ads of all time.)  

Milk carton packaging design featuring a cat

(Image credit: depot)

Created by Russian agency Depot (opens in new tab), the packaging for Milgrad’s Bryansk dairy brand is as playful and interactive as it gets. The blue cat can roll on its back, peek its head around corners, duck down and stand tall – all depending on how the cartons are arranged. And of course, the real ingenuity of the design is how it encourages shoppers to buy multiple cartons of the stuff in order to enjoy the full effect at home.

milk_box_desing_of_vera_zvereva from r/DesignPorn
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Indeed, there's clever design, and there's cute design. And then there's clever and cute design. And then there's clever and cute cat design. We'll always have time for the latter, which is why we also went wild for this brilliant vet logo last year. If you're looking for more ingenious examples, take a look at the best packaging design of all time.

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).