The Pokémon Mini Cooper is weird but inspired

A photo of the interior of a mini with Pokémon branding
(Image credit: Mini / Nintendo)

There have been some weird branding mashups over the years but the MINI x Pokémon design hookup announced at Gamescom, the world's largest gaming festival, is one of the strangest yet. But I'd love to get behind the wheel of it.

The branding tie-up brings together the creature collecting Nintendo Switch game Pokémon with the new Mini Concept Aceman car. This is the all-electric version of the classic Mini Cooper, which has posed a bewildering urban design before. The unique collab was announced at Gamescom's Opening Night Live event, along with the new PS5 DualSense Edge controller.

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.