The Motley Fool's new logo is a fun-free zone

Financial advice might not sound like the most fun industry in the world, but one investing platform is known for its tongue-in-cheek approach. The Motley Fool has revealed a new identity, though – and it does away with probably the one thing we all need right now: a smile. 

Gone is the original logo, featuring a cheeky court jester in profile. Instead, the brand name has been made much larger, with a small jester's hat sitting atop it. The original was certainly unmistakable (one of the main rules of our logo design guide) – particularly in the financial sector, but this new design seems to have lost its sense of fun.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.