Durex compares face masks to condoms in hilarious ad

With face masks mandatory in UK shops from today, they're about to become an even more ubiquitous aspect of the new normal post-lockdown. Brands and advertisers have been featuring masks in all manner of clever and informative ads, but one of the most ingenious examples has come from a rather unexpected place. 

In a simple but hilarious ad (below), condom manufacturer Durex has placed a face mask next to a condom packet, along with the respective phrases "going out," and "going in". At the top is a simple instruction: "Wear it to protect it". While we can't help out with prophylactics, we can certainly help you find a face mask – here's where to buy face masks in the UK, or how to make a face mask if you're feeling creative. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.