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Durex compares face masks to condoms in hilarious ad

With face masks mandatory in UK shops from today, they're about to become an even more ubiquitous aspect of the new normal post-lockdown. Brands and advertisers have been featuring masks in all manner of clever and informative ads, but one of the most ingenious examples has come from a rather unexpected place. 

In a simple but hilarious ad (below), condom manufacturer Durex has placed a face mask next to a condom packet, along with the respective phrases "going out," and "going in". At the top is a simple instruction: "Wear it to protect it". While we can't help out with prophylactics, we can certainly help you find a face mask – here's where to buy face masks in the UK, or how to make a face mask if you're feeling creative. 

Followers were clearly amused by the ad. "I love the brain behind this," one Facebook user declared, while others called it "very clever," and "good marketing skills". "This ad has given me life," one particularly ecstatic user replied. The ad was also recently shared on Reddit (opens in new tab), where responses were a little more, er, Reddit: "I had no problem breathing in the one on the left, however, I almost killed myself trying to breathe in the second one." Nice. 

Durex has been busy lately when it comes to advertising – the company recently unveiled a new, sex-positive rebrand, including a slick new logo and a delightfully named typeface, One Night Sans. Like many of the best print ads, Durex's face mask ad is playful yet important, encouraging safety both inside and outside the bedroom.   

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Daniel Piper
Daniel Piper

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).