Durex compares face masks to condoms in hilarious ad

With face masks mandatory in UK shops from today, they're about to become an even more ubiquitous aspect of the new normal post-lockdown. Brands and advertisers have been featuring masks in all manner of clever and informative ads, but one of the most ingenious examples has come from a rather unexpected place. 

In a simple but hilarious ad (below), condom manufacturer Durex has placed a face mask next to a condom packet, along with the respective phrases "going out," and "going in". At the top is a simple instruction: "Wear it to protect it". While we can't help out with prophylactics, we can certainly help you find a face mask – here's where to buy face masks in the UK, or how to make a face mask if you're feeling creative. 

Whether you're going out or staying in, always remember to cover up. #StaySafe #OYS Durex Zambia (opens in new tab)

A photo posted by @durexzambia on May 14, 2020 at 10:00pm PDT

Followers were clearly amused by the ad. "I love the brain behind this," one Facebook user declared, while others called it "very clever," and "good marketing skills". "This ad has given me life," one particularly ecstatic user replied. The ad was also recently shared on Reddit (opens in new tab), where responses were a little more, er, Reddit: "I had no problem breathing in the one on the left, however, I almost killed myself trying to breathe in the second one." Nice. 

Durex has been busy lately when it comes to advertising – the company recently unveiled a new, sex-positive rebrand, including a slick new logo and a delightfully named typeface, One Night Sans. Like many of the best print ads, Durex's face mask ad is playful yet important, encouraging safety both inside and outside the bedroom.   

Where to buy face masks in the US:

  • Etsy.com (opens in new tab) – patterned face masks for as a little at $4
  • Vistaprint (opens in new tab) – Adults and kids RNS face masks for as little as $13
  • Disney (opens in new tab) – Cloth masks featuring best-loved characters for $19.99
  • Stringking (opens in new tab) – CDC-recommended, USA-made cloth masks for just $6.99
  • Caraa Cares (opens in new tab) – bundle deals, including five face masks for just $25
  • Los Angeles Apparel (opens in new tab) - three adjustable face masks for only $30
  • Sock Cares (opens in new tab) – fun and funky face masks for only $12

Where to buy face masks in the UK:

  • Etsy.co.uk (opens in new tab) – artist face masks from just £3.99
  • ASOS (opens in new tab) – stylish designs at very low prices 
  • Easylife (opens in new tab) – Standard CE approved surgical face masks, 30 for £29.99
  • Buff (opens in new tab) – stylish face coverings at low prices
  • Ebay.co.uk (opens in new tab) – washable face masks at a bargain price
  • HYPE (opens in new tab) – get three face masks for £24.99 with 100% of profits to the NHS
  • Silkies (opens in new tab) – two protective face masks for $16.99

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Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).