The new Opel logo feels kind of... unnecessary?

Opel logo
(Image credit: Opel)

OK, I get the idea. As it shifts its focus to electric vehicles, the German carmaker Opel realised it had a happy coincidence on its hands. Its logo happens to be a lightning bolt, and lightning is electricity, right? Maybe we can do something with that?

But did it need to do anything? The logo existed, whether it was one of the best car logos or not, and it already looked like lightning. By labouring the point, Opel's gone and designed a new logo that actually looks slightly less like a lightning bolt (or Blitz, as it insists on calling the design).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.