The new Paris 2024 Olympic pictograms are the most radical design departure yet

The branding for Paris 2024 didn't get off to a great start, with the 'flame' logo mercilessly mocked on release in 2019 for resembling, er, a woman with a 'Karen' hairstyle. But we've just had our next glimpse at the games' branding as a whole, and things are looking up.

The International Olympic Committee has unveiled a new set of 62 pictograms for the Olympic and Paralympic Games, claiming to have "reinvented the concept" of the symbols. And with not a swooshy stick person in sight, these are certainly a departure. (Looking for design inspiration? Check out the best logos of all time.)

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.