PBS logo gets a nose job ahead of 50th anniversary

PBS new logo
(Image credit: PBS)

The American public broadcaster, PBS, has its first new logo in a decade. PBS has over 330 local member stations, and a massive audience of over 146 million people both online and through TV, making it a tricky brand to harness. PBS worked with global creative consultancy Lippincott for two years to create the new logo, which will roll out throughout 2020 to celebrate 50 years of broadcasting.

How has the logo changed exactly? In crude terms, it has gone from having three faces on top of each other in a black circle, with the logotype next to it, to a tweaked version of the faces in a blue circle, with an enlarged logotype beside it. And the lettering has also been tweaked, with new custom typeface, PBS Sans. (See more examples of how to rebrand, with our guide to logo design).

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where she worked as Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on magazines including Computer Arts, 3D World and Paint & Draw and Mac|Life. In 2018, she joined Creative Bloq, where she now assists with the daily management of the site, including growing the site's reach, getting involved in events, such as judging the Brand Impact Awards, and helping make sure our content serves the reader as best it can.