I adore the playfulness of Omlet's pet-centred rebrand

Omlet rebrand
(Image credit: Ragged Edge/Omlet)

We humans love our furry, scaly and feathered friends, but when it comes to pet products, design isn't often at the forefront of our minds. Recently, pet brand Omlet has flipped the script, undergoing a stylish rebrand that puts pets at the forefront of its branding.

With playful graphics, colourful character and a pioneering brand initiative, Omlet's contemporary refresh is a shining example of thoughtful innovation and standout packaging design. It marks a modern shift in the marketing of pet products and restores my faith that branding can still be vibrant, fun and delightfully creative. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.