Controversial football rebrand gets the red card from designers

Twitter is where you can find the referees of logo design and branding, and a recent football rebrand has seen some fishing for the red card in their proverbial pocket. Potentially guilty this time round of fouls against design is the Royal Spanish Football Federation (RFEF), the Spanish equivalent of the FA and who some may wish had done sweet F.A. regarding a much-admired logo.

The first own goal was maybe RFEF's decision to ditch their original branding altogether. A popular icon inspired by the artist Joan Miró, the old design spun with a jazzy, effervescent flair and gave designers some genuine logo inspiration. But instead of, say, reconceptualising the logo for a new generation, the RFEF instead went with something less inspired by a Spanish master painter, and perhaps more inspired by the corporate boardroom.

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Giacomo Lee

Giacomo is a writer and talking head who has covered creativity and creative tools for Wallpaper*, Digital Arts, Creative Boom, VICE, Little White Lies, the BBC and more. Giacomo has also hosted for Adobe and D&AD, and judged the annual New Blood Awards. He was deputy editor of Creative Bloq for a short time in 2021.